Instagram was the perfect tool to connect with the photography audience. ARRI has been a leader in the lighting equipment in film production for over 100 years, but most still photographers were not familiar with ARRI lights. Through the long-running UGC Instagram campaign that features photographs created with ARRI lighting, the number of tags has increased 3,000% and generated a list of 80 influencers advocating for the ARRI brand.
Authenticity.
One of my favorite videos is from the Hyundai manufacturing plant in Montgomery, Alabama. There was nothing better that we could show at NY Auto Show for the product release. After showing this heart-warming video, we livestreamed the whole Hyundai Manufacturing team directly on the show floor for the press.
The second video is one of the series featiring a variety of studios that work with ARRI fixtures.
Live streams
I worked on many livestream events including new owners clinique, product release, demo, worksop, and live interviews.